Cheerwine is a cherry-flavored soft drink by Carolina Beverage Corporation of Salisbury, North Carolina. It has been produced since 1917, claiming to be "the oldest continuing soft drink company still operated by the same family".
When the Maysville Syrup Company of Maysville, Kentucky went bankrupt in 1917 L.D. Peeler, Hughston Kirby, Kurt Weinmann and other invested businessmen purchased the company's assets, moved them to North Carolina and set up the Carolina Syrup Company. That same year, these investors purhased a recipe for a cherry-flavored soda from a St. Louis flavor salesman which was then sold as a product for the new company under the name "Cheerwine". Though it has been around since 1917, Cheerwine first became a registered trademark in 1926.
The family of Lewis Peeler has run the Cheerwine company since its founding and his great-grandson, Charles Clifford "Cliff" Ritchie has been CEO and president of Cheerwine's parent company, Carolina Beverage Corporation since 1992.
Cheerwine has a mildly sweet flavor with strong cherry notes, most notably black cherry, is burgundy-colored and has an unusually high degree of carbonation compared to other soft drinks. The product was named for its color and taste. The company website states that "it made sense to name a burgundy-red, bubbly, cherry concoction .. Cheerwine." Despite its name, Cheerwine is not really a wine and contains no alcohol.
In 2010, Cheerwine partnered with the north Carolina based doughnut company, Krispy Kreme and released a limited-offered Cheerwine flavored donut on July 1 of that year. It was sold only at select grocery stores for the month of July and at the Salisbury Krispy Kreme. The Cheerwine doughnut returned again in July 2011. In 2010 Canton, Ohio-based Old Carolina Barbecue also became the first restaurant chain in Ohio to offer Cheerwine as a fountain drink. By 2014, Cheerwine-based products including Cheerwine cakes and Cheerwine floats had become a signature part of the Old Carolina concept. During the summers of 2016 and 2017, Cheerwine Kreme, a soda with the flavors of Cheerwine and Krispy Kreme was sold. In 2017, the Cheerwine Recipe Book was published by Sandy Carol Sider.
Cheerwine is somtimes mixed with Captain Morgan rum to make a drink called "Captain Cheerwine" or the "Whining Pirate". Slogans have included "Born in the South, Raised in a Glass", "Nectar of the South", "Betcha can't not smile" and "Uniquely Southern".
www.cheerwine.com
Cheerwine is also on Facebook with 164K followers! "
"The South's unique cherry soft drink. Since 1917."
Merry Christmas
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Cheerwine
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Cheerwine
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