Off Shore Muse
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Tuesday, October 6, 2026
Sunday, October 4, 2026
The View Master
In the 1954 Sears Christmas Catalog something called a "View Master" among its pages. You would slip a round disc into the device then hold it towards the light. When you looked into it you saw a scenic picture that looked real. You might have seen a waterfall that looked like it was right in front of you! Then you would pull down a lever and another picture would rotate into view. Those were the days!
The View Master was a stereoscopic device that displayed 3-D transparent color images from circular cardboard reels. It was invented by piano repairman, organ maker and avid photographer William B. Gruber and Harold Graves in Portland, Oregon. Introduced at the 1939 New York World's Fair as a high-tech alternative to traditional scenic postcards.
Production survived and expanded during WWII when the U.S. military bought hundreds of thousands of viewers and reels for aircraft and artillery identification training. They adopted the View Master because its 3-D perception offered a realistic way to train troops in visual recognition.
Today, View Masters are worth anywhere from $10 to $50 for common models though rare editions and scarce reels can sell for $150 to over $500.
The View Master to a kid was magical!
Saturday, October 3, 2026
From Sea to Shining Sea
Route 20 passes through Massachusetts, New York, Pennsylvania, Ohio, Indiana, Illinois, Iowa, Nebraska, Wyoming, Montana, Idaho and Oregon.
U.S. Route 20 is the longest road in the United States, stretching 3,365 miles from Boston, Massachusetts to Newport, Oregon.
Portions of the highway originally began as trails used by Native Americans for travel and trade across the landscape. Stagecoach lines connected growing settlements. Increased use by early automobiles in the 1920s led to the paving of dirt and gravel segments. Formally commissioned as part of the U.S. Numbered Highway System on November 11, 1926, the original route ran from Boston to Yellowstone National Park. The western terminus was extended all the way to Oregon, meeting U.S. Route 101 on the west coast. After shifting infrastructure designations over the decades, it officially became the longest continuous highway in the country in 1963 confirmed by the U.S. Department of Transportation.
Serving as a primary east-west artery before modern interstate highways, the route drove westward expansion in 1940 before reaching its current length in 1960. After WWII, families used the highway for leisure travel and cross-country summer vacations.
Traffic declined following the construction of parallel superhighways llike the New York State Thruway and the Interstate system, leaving Route 20 preserved as a time capsule of classic roadside Americana. Groups like the Route 20 Association of New York State now work to preserve and promote the historic corridor and its scenic byway segments.
This Rotary Gas Garden is a prime example of a time capsule location on Route 20 located between Westfield, New York and Ripley, New York.
Friday, October 2, 2026
Mickey Mouse made his public debut on November 18, 1928 in the groundbreaking animated short Steamboat Willie.
In May 1928, Walt Disney created Mickey Mouse originally intended to be named "Mortimer Mouse" before Lillian Disney* suggested "Mickey". In 1930, the Mickey Mouse newspaper comic strip launched, expanding Mickey's popularity worldwide. In 1941, animator Fred Moore redesigned Mickey to give him a friendlier face, pupils and a pear-shaped body. In 1955, the original Mickey Mouse Club debuted on television and Disneyland opened in California making the park Mickey's official home. In 1978, Mickey became the first cartoon character to receive a star on the Hollywood Walk of Fame for his 50th birthday.
The Mickey Mouse star on the Hollywood Walk of Fame is located at 6925 Hollywood Boulevard.
Circa 1928
Thursday, October 1, 2026
Colorful vintage spinning tops were famously made by the iconic American toy manufacturer J. Chein & Co. Chein was a prominent American toy manufacturer known for its stamped and lithographed tin mechanical toys, operating from 1903 through the 1980s. Established in 1903 by Julius Chein in a New York City loft. Early products began by producing small tin prizes for Cracker Jack boxes and affordable items for five-and-dime stores. In 1907, the company opened a dedicated a printing and production plant in Harrison, New Jersey in 1907. They produced colorful piggy banks, globe banks and lithographed sand pails.
Etch A Sketch
The Ohio Art Company is an American manufacturing business best known for creating the iconic Etch A Sketch. It was introduced in the 1960s after being invented by French electrician Andre Cassagnes. It became the company's most famous product. In February 2016, the company sold the Etch A Sketch brand to Spin Master Corp. in a move designed to allow it to focus on its metal lithography business.
Founded in 1908 by Dr. Henry S. Winzeler, a dentist, in Archbold, Ohio. He sold his dental practice because he was convinced novelty manufacturing held great promise.
In 1912, the headquarters were moved to Bryan, Ohio. The company transitioned into a major toy maker after WWI producing colorful tea sets, drums and sand pails. They also secured early licensing details with Disney. In the early 1930s, Ohio Art was one of the very first companies to license a character from Walt Disney for a toy named Steam Boat Willie, the precursor to Mickey Mouse. Ohio Art truly made history with this iconic first licensing agreement with Walt Disney.
Wednesday, September 30, 2026
Cracker Jack is a famous American snack made of caramel-coated popcorn and peanuts. The iconic Sailor Jack logo on the Cracker Jack box was modeled after Robert Rueckheim, the grandson of company co-founder, Frederick William Rueckheim.
Robert Rueckheim was the son of Edward Rueckheim (the eldest of the Rueckheim brothers who created the snack. His likeness was captured and introduced as part of the brand's mascot artwork around 1916.
Bingo the dog was the small dog accompanying Sailor Jack. The character was based on a real-life stray dog named Russell, who was adopted in 1917 by partner Henry Eckstein. Eckstein insisted the beloved pet be added to the packaging alongside the boy.
In 1937, the artwork was refined, changing the boy's hat to white and shifting the dog's position.
It was first shown to the public at the 1893 Chicago World's Fair. The name and slogan "The More you Eat, the More You Want" were registered in 1896. In that year, a coating process was perfected to stop the popcorn from sticking together, leading to the name 'Cracker Jack". In 1908, the snack became famous when it was immortalized in the baseball anthem "Take Me Out to the Ball Game".











































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