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Wednesday, July 10, 2024

 


Since Stuckey's humble beginnings in 1937, Stuckey's grew into an American icon and treasure.  We were known for serving delicious candy, a family-friendly atmosphere and warm hospitalty to travelers across the United States.

With a $35 loan, W.S. "Sylvester" Stuckey, Sr. founded Stuckey's as a roadside pecan stand in Eastman, Georgia. Ethel Stuckey started making and selling old-fashioned candy including their Stuckey's famous pecan log roll.  In 1948, Stuckey's moved from the small candy kitchen to a candy plant in Eastman.  The plant also served as their distribution center.  In 1952, they debuted their flavored pecans in vacuum-sealed cans.



In a Stuckey's store in the 1950s, it wasn't usual to find hundreds of pecan cans displayed on a round table in the traffic aisle of the sales floor.  


Gaining momentum, Stuckey's grew into a roadside empire synonymous with the American road trip with 368 stores, 30+ states and 4,000 billboards!  

In 1964, Stuckey's merged with Pet Milk Co. to add c apital for the company t continue expansion.  Throughout the 1960s and 1970s, travelers would seek out their famous teal blue roof and grew to love our souvenirs, clean restrooms and delicious breakfast.

Sadly, during the late 1970s, Stuckey's stores began to dwindle.  W.S. Stuckey, Sr. died in 1977.  Eventually, Stuckey's began closing hundreds of Stuckey's stores across the country. In 1984, W.S. "Billy" Stuckey, Jr., son of the founder and five-term Congressman from Gerogia's 8th district, acquired Stuckey's to turn the company around!  Billy launched the Stuckey's Express concept creating the "store within the store" and expanded to over 165 locations in 17 states. Then the Great Recession hit Stuckey's candy plant in 2009 resulting in their doors being closed though their candies were produced by outside vendors.

In 2019, enter Billy's daughter, Ethel "Stephanie" Stuckey who took over as CEO of Stuckey's. 


Stuckey's acquired Front Porch Pecans in 2020 gaining management support with R.G. Lamar as the new President and a new product line of pecans.  In 2021, Stuckey's acquired Atwell Pecans, The Orchards Gourmet and Thames Corporations to add candy-making pecan processing and fundraising to the company.  

Presently, Stuckey's boasts:  50 licensed locations, 5,000+ retailers, Food Manufacturing Facility and Distribution Center located in Wrens Georgia and a pecan plant to make Stuckey's products.  



Stephanie Stuckey's remarkable journey unfolds in UnStuck, a memoir that will inspire and captivate.  When she unexpectedly becomes CEO of her family's company, Stephanie embarks on a mission to revive both the business and her family's legacy.  Armed with her grandfather's wisdom and fueled by an unbreakable emotional connection, she sets out to turn the company's fortunes around.

Stuckey's, a roadside oasis for generations of travelers along America's highways, fell into disrepair after decades of outside ownership.  When Stephanie Stuckey, granddaughter of Stuckey's founder, is offered the chance to buy the business she takes it, seeing something that isn't apparent in the bleak financial statements: an emotional connection that she and generations of road trippers had with the brand.  

UnStuck weaves Stephanie's compelling narrative with her grandfather's rich history. Finding inspiration and insight into both business and life in her grandfather's archives, Stephanie leans on her past to craft a strategy for the future, determined to rebuild the struggling company and leave a legacy for generations to come. 

This story is a celebration of resilience and overcoming seemingly impossible odds and ultimately coming out on top. For female entrepreneurs, unconventional CEOs, family businesses and road trip enthusiasts, UnStuck offers hope, practical tips on managing though situations with grit and an irresistible comeback story promising that second chances are indeed possible!  


Leave your memories of Stuckey's on the link below.  We all have memories of being at a Stuckey's when traveling the highways and byways .. especially in the South.  

www.stuckeys.com/guestbook




















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